Session Title: Telling your data story with the Art + Data methodology
Abstract: In working with hundreds of organizations over the years, Zack has noticed a common problem the majority of companies struggle with. They've invested significant time, energy and money in gaining access to their data and preparing it for use in the business. Yet they overlook one critical piece of the puzzle: developing capabilities to find and visualize the most important stories in their data.
In this presentation you will learn:
The three step Art + Data process.
10 Data Storytelling techniques.
Hands-on time to implement the process and techniques using a sample scenario or a real business scenario of your choice.
Data Story Academy: https://datastoryacademy.com
Art + Data Free Book: https://www.artplusdata.com/free-book
Art + Data Dashboards: https://www.artplusdata.com/portfolio
How to prepare for this session:
If you currently use Tableau Desktop, come with a dashboard you would like to reimage leveraging the Art + Data Methodology.
If you don’t currently use Tableau, feel free to bring a dashboard or report in the platform of your choice or download a free trial of Tableau https://www.tableau.com/partner-trial?id=19610
Zack’s Bio: Zack Mazzoncini is the founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling. Zack's personal mission statement is: "Change people's lives for the better by being the best version of myself".
Zack graduated from the University of Washington with a degree in communications, rhetoric and public speaking. He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.
When Zack is not serving customers and coaching teams in the art of data storytelling, he can be found spending time with his wife and three boys or fly-fishing.