Welcome to the IMA Greater Seattle Chapter!

Chapter Events

Chapter News

  • August President's Message

    Are you a CMA candidate?   Considering whether to use either Gleim or Wiley or some other support program to help earn the CMA?   Did you know that as an active Seattle chapter member you could get a 25% discount off the Gleim CMA materials?   Admittedly I did not and thus personally did not get 25% off when I used the Gleim materials for my CMA prep.   I only found out Seattle chapter members have this discount option at ACE in June, so... if you are considering the Gleim CMA prep series be sure to contact seattle@imachapter.org OR better yet email Alexandra Graham  at professor.relations@gleim.com and let her know you are a Seattle IMA chapter member.   Of course, if IMA members are aware of other prep material discounts with other providers please email the Board at seattle@imachapter.org so we can share those too.

    If you have not already signed up for the next event of IMA interest please review/register at https://www.eventbrite.com/e/launching-lean-thoughtfully-monthly-fbod-lean-tour-king-county-tickets-59407474355.   Please note this is not an IMA event, although many of us are attending to learn about LEAN and to enjoy lunch together for networking and sharing after this unique experience.

    Be sure to reserve October 18th on your calendar as well.   We are finalizing plans for a 3-hour lunch and CPE event including those CMA required two (2) hours of ethics CPE.  More coming very soon, so here's the heads up to start setting those work schedules to accommodate this 12noon to about 5pm event in Woodinville.  Hopefully most CMAs and CMA candidates will get this time off from work as professional development/CPE training time and not have to use personal PTO.  Be sure to share with your employer the importance of these community learning experience as part of professional development so we can see you at these events without burning PTO.

  • July President's Message

    This last month was an exciting one for your local Greater Seattle Chapter and the national IMA.  Locally we had a 4-hour CPE event in which Microsoft presented some of the latest Excel tools and the author of Art + Data shared techniques (Tableau and other tools) to help us share the “stories” of our data in exciting visual ways.   Some of the resources are shared on this Greater Seattle Chapter site.


    Nationally the IMA celebrated it’s 100th year at ACE (Annual Conference & Expo).   It was my 1st ACE and I attended many great sessions and participated in networking opportunities that exceeded my expectations.   I plan to attend ACE 2020 next year in Atlanta (June 20-24, 2020) and hope we will have a Seattle area contingent.  Please reach out to me if you would like to inquire more about my experience, especially if you are considering attending next year.   I posted a more detailed review on LinkedIn.


    Watch your Chapter emails for our next event.  Tentatively we are looking at October 11th or 18th.   This Fall CPE event will include a 2-hours ethics session to help CMAs fulfill the annual 2-hour ethics CPE requirement.


    REST 2020 – For those who prefer Reno to Atlanta for an annual CPE cram, the IMA site for the Reno Education Seminar & Training (REST) from February 27-29, 2020, is now live.   With 22 hours in Reno and a couple Seattle events the annual CPE requirement can be covered.


    Finally, our Seattle Board, particularly the Communications members, will be sending out more regular news and updates via the IMA membership database.   Please be sure to keep your profile updated and at least skim them for relevant local news and events.

  • June 7, 2019 CPE Event (links for attendees... and notes for non attendees)

    Session Title:  Telling your data story with the Art + Data methodology

    Abstract: In working with hundreds of organizations over the years, Zack has noticed a common problem the majority of companies struggle with. They've invested significant time, energy and money in gaining access to their data and preparing it for use in the business. Yet they overlook one critical piece of the puzzle: developing capabilities to find and visualize the most important stories in their data.

    In this presentation you will learn:

    The three step Art + Data process. 
    10 Data Storytelling techniques. 
    Hands-on time to implement the process and techniques using a sample scenario or a real business scenario of your choice.
    Supporting Links:
    Data Story Academy: https://datastoryacademy.com
    Art + Data Free Book: https://www.artplusdata.com/free-book
    Art + Data Dashboards:  https://www.artplusdata.com/portfolio
    How to prepare for this session:

    If you currently use Tableau Desktop, come with a dashboard you would like to reimage leveraging the Art + Data Methodology.

    If you don’t currently use Tableau, feel free to bring a dashboard or report in the platform of your choice or download a free trial of Tableau https://www.tableau.com/partner-trial?id=19610.

    Zack’s Bio: Zack Mazzoncini is the founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data.  Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling. Zack's personal mission statement is: "Change people's lives for the better by being the best version of myself".

    Zack graduated from the University of Washington with a degree in communications, rhetoric and public speaking.  He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.  

    When Zack is not serving customers and coaching teams in the art of data storytelling, he can be found spending time with his wife and three boys or fly-fishing. More

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